Grace MacDonald

Hi, I’m Grace.

Hi, I’m Grace — a social media marketer, creative writer, and brand storyteller who believes in the power of connection, clarity, and a well-placed meme.

With experience managing social strategy, copywriting, and influencer partnerships for lifestyle and CPG brands, I love helping companies find their voice and share it with the world. Whether I’m building out a content calendar, crafting a campaign tagline, or making a TikTok that actually resonates, I bring a blend of intuition, humor, and strategy to everything I create.

I’ve worked with brands like Owl’s Brew and We Belong Here, where I’ve learned how to grow audiences, drive engagement, and keep things fresh — all while staying true to what makes a brand special.

I’m also a dog lover, an identical twin, and a Goodreads warrior.

EXPERTISE

  • Social Media Management (Instagram, TikTok, Linkedin, Facebook, etc.) 

  • Cross-functional collaboration

  • Community Management 

  • Influencer outreach & partnerships

  • Event coordination

  • Developing brand voice 

  • Content Creation

  • Copywriting 

  • Adobe Creative Cloud

  • Google Workspace

  • Canva 

  • Later Social Media Scheduler


RELEVANT EXPERIENCE

The Owl’s Brew, New York, NY — Marketing Coordinator & Social Media Manager 

FEB 2025 - PRESENT 

  • Own and execute Owl’s Brew’s multi-channel social strategy, increasing engagement by 40% across Instagram and TikTok through trend-driven, brand-aligned content. 

  • Manage influencer relationships and gifting programs, driving organic UGC and boosting brand awareness among key target demographics. 

  • Collaborate cross-functionally with design, sales, and founders to launch new product campaigns and build cohesive brand storytelling across social platforms. 

MacLizzy LLC, Remote — Assistant Copywriter 

FREELANCE/ONGOING

  • Supported copy development for email, social, and product pages, ensuring tone consistency across multiple CPG and beauty brands. 

  • Researched competitors and market trends to inform creative direction and pitch compelling taglines, headlines, and product descriptions. 

  • Worked closely with senior writers and brand strategists to revise and polish copy decks under tight deadlines. 

We Belong Here, New York, NY/Miami, FL — Social Media Marketing Intern 

JUNE 2023 - AUGUST 2023  

  • Created social media content and influencer outreach plans for a major Miami music festival, generating over 2M views on TikTok. 

  • Developed and pitched original campaign concepts aligned with Gen Z and millennial audiences, contributing to a 25% increase in follower growth. 

  • Managed artist and talent communication, ensuring seamless promotion and alignment with the festival’s brand identity.

EDUCATION

Gettysburg College, Gettysburg, PA — Bachelor in English & Creative Writing

AUGUST 2020 - MAY 2024

  • Received a Bachelor of Arts in English with a concentration in creative writing

  • Appeared on the Dean’s Commendation List

  • Served as Vice President of Philanthropy for Delta Gamma sorority